APX claims that subtle deceptions have historically been an ongoing problem within the church, and he has particular difficulty with those who are in ministry for the wrong reasons, those who let their egos drive them. It’s an easy position to understand, leaving you ready to appreciate “Subtle Deception” and its call to the church today. The church is in need of this message and APX holds nothing back on this rippin’ project.
Musically, the album has its strengths and weaknesses. His rhymes are strong, although his cadence is pretty familiar. When APX is on (the hot pop references of “Not of It,” his on-the-money observations in “More Than Music”), he sizzles, but there are other times when the thick programming interferes somewhat with his strong message (“Saving Faith”). He is very astute in terms of his commentary; the in-your-face truths of the title track are fiercely on target: “Who’s hot, who’s not/ Who’s real, who’s phony/ Who’s only here for the cheese and bologna.” The challenges of “No Idea” are timely, and his work with guest artist Tearz is tight. It seems that APX shines brightest when teamed with the numerous guests on the project. Tearz also joins him on standout track “More Than Music,” where together they lay a fierce word of wisdom about motivations and priorities over a slammin’ hook and solid beats. The chanting “Not of It” is enhanced nicely by the SOG Crew, and the free-flowing flute on “Seek Disciples” was a brilliant addition.
Message-wise, APX delivers. As he says in the encouraging “Storm is Brewing,” “woe to me if I don’t preach the gospel.” The energetic “Days of Noah” is his take on the Old Testament story, and he gives the gospel message with no shrinking back on the solid “No Idea.” But he really shares the love on the lilting closer “I’m Thankful,” an upbeat track of gratitude with a warm island feel to it. All in all, “Subtle Deception” brings a solid sound and a heavy dose of heart from APX, a brother with big love for God and His church.
