Brandon Pfeiffer: ReviewNothing Short of Now
Brandon Pfeiffer's "Nothing Short of Now" will serve as an introduction to a genre new to many listeners, and he serves it up well. Indie pop. Come and get it.
Astute readers will get a sense of Brandon Pfeiffer’s distinctiveness when I mention that “Nothing Short of Now” is produced by Don Chaffer (Waterdeep). Uh huh. I see that as a positive, and it also serves as a clue/warning: expect a unique sound. You won’t be disappointed. “Nothing Short of Now” begins wonderfully, the opening “Woven Wood” beautifully setting the stage for this very particular genre. You are immediately struck by the track’s organic arrangements, a sure Chaffer touch, and the stream-of-consciousness lyrics. Pfeiffer’s strong vocals fly through the soaring melody line, over delicious electric guitar hooks and indie-pop beats. I couldn’t begin to tell you what he’s singing about, but I found the song irresistible. I can’t say I enjoyed every track that much, although Pfeiffer has a compelling pop energy, and I never fail to enjoy Chaffer’s unique production touches. From what I read of Pfeiffer’s promo material, I think he’d be the first to admit that his music can come across as a bit self-indulgent at times. Done in an honest spirit, even that can be appealing sometimes, and the electric whiner “Get Inspired” does ultimately satisfy. Every track offers inimitable nuances, like Chaffer’s bold 12-string on “Out to See.” But “Be the First to Die” is especially noteworthy for the conspicuous addition of the toy piano, an extra touch that absolutely makes the track sparkle. Thick guitars provide solid support for the opaque lyrics, and the electronic percolations on the way out left me shaking my head in wonder. All in all, that’s not a bad way to go out. Visit www.littleamericarecords.com/bp for more information on Brandon Pfeiffer, indie pop artiste.
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