Filmed by Steelehouse Productions, the video includes a massive improvised food fight shot with students at Glendale High School in Tulsa, Okla. The storyline mimics its lyrical message about embracing individualism and being honest about who you really are:
"When was the last time you were honest / Instead of posting blogs of fake emotions / When you finally resurface to the point of finding purpose / We'll begin to see just who you are"
Frontman Matt Langston elaborates, "Hopefully it just gets kids thinking about the fact that there is more to life than conforming to a profile you create to feel accepted. You can't live life only showing people what you want them to see." As for the food fight, it was shot over two days and involved more than 100 students armed with cafeteria not-so-favorites. Director Sam Stanton comments on the video's technical challenges, "Filming a food fight isn't what was tough, it was convincing everyone who had to clean up that it was a good idea to do it." The band's first single, "More Than a Revolution," has been a specialty radio favorite, and the group was featured this spring on Superchick's national tour. The band's national debut, "And the Land of Fake Believe," was released on May 16.
