Platinum-selling, triple GRAMMY and multiple Dove award winning rock band Third Day announces the expansion of their four year partnership with Chevrolet. Their latest collaborative campaign "Can You Feel It?" includes an on-site test drive experience and enhanced marketing activities at upcoming concerts. This ground-breaking relationship between Third Day and Chevrolet, and the exciting new "Can You Feel It?" campaign is certain to energize and inspire fans, new and old equally.
"Third Day's fan base is our customer," noted Tim Hudgens, Chevrolet Marketing Manager. "This demographic appreciates expressive style, spirited performance and great value." After receiving a Dove Award nomination for Song of the Year, "Cry Out To Jesus," the lead single from "Wherever You Are" continues to make an extraordinary impact and is the longest running No. 1 single from Third Day to ever hit AC radio. "We are ecstatic to continue and expand our partnership with the Chevrolet brand and their team," stated, J. David Huffman, COO, Creative Trust (Third Day's management). " Chevy is offering a free CD to anyone who takes a test drive in their Southeast market." After they take the test drive, fans will gain online access to register and download the Chevrolet-Exclusive Third Day Bonus track "Love Lifted Me," plus "Falling To Pieces."
At the on-site test drive event in Greensboro, the "Third Day and Chevrolet Ride & Drive Experience," fans will have the opportunity to test drive up to ten 2006 and 2007 model vehicles on a road course near the concert venue. Third Day will join in the festivities by holding an autograph signing for the fans. Complimentary copies of Wherever You Are will be given to those who take a test drive at this event.
